Modeling market shake-ups using time series data : an application to the advertising market of the Netherlands

door Marcel Kornelis

Year of publication:	2002
Authors:	Kornelis, Marcel
Publisher:	Capelle a/d IJssel : Labyrint Puublication
Subject:	Werbung \| Advertising \| Fernsehwerbung \| Television advertising \| Werbewirtschaft \| Advertising industry \| Markteintritt \| Market entry \| Zeitreihenanalyse \| Time series analysis \| Theorie \| Theory \| Niederlande \| Netherlands \| ARMA-Modell \| ARMA model \| Markteintrittsstrategie \| Marketing

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