Modeling transitions in nation brand equity : an empirical assessment of the nation equity power grid

Katariina Juusola and Abdelmounaim Lahrech

Year of publication:	2024
Authors:	Juusola, Katariina ; Lahrech, Abdelmounaim
Published in:	Australian journal of management. - London : Sage, ISSN 1327-2020, ZDB-ID 2011797-8. - Vol. 49.2024, 2, p. 249-271
Subject:	Brand equity \| nation brand \| nation brand index \| nation branding \| smooth transition \| Herkunftsbezeichnung \| Designation of origin \| Markenführung \| Brand management \| Markenimage \| Brand image \| Markenartikel \| Brand \| Standortmarketing \| Place marketing \| Markenwert

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