Modelling lifestyle-based segments of Indian wine consumers using the latent profile analysis approach

Vageesh Neelavar Kelkar, Kartikeya Bolar and Valsaraj Payini and Jyothi Mallya

Year of publication:	2023
Authors:	Neelavar Kelkar, Vageesh ; Bolar, Kartikeya ; Payini, Valsaraj ; Mallya, Jyothi
Subject:	Correspondence analysis \| Decision tree analysis \| Latent profile analysis \| Segmentation \| Wine consumers \| Konsumentenverhalten \| Consumer behaviour \| Wein \| Wine \| Marktsegmentierung \| Market segmentation \| Indien \| India \| Weinbau \| Wine industry \| Zielgruppe \| Target group \| Entscheidungsbaum \| Decision tree

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