Modelling the effects of creative advertisements on consumers : an empirical study
Chandan A. Chavadi, M J Arul and Monika Sirothiya
| Year of publication: |
2020
|
|---|---|
| Authors: | Chavadi, Chandan ; Arul, M. J. ; Sirothiya, Monika |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 24.2020, 3, p. 269-283
|
| Subject: | Divergence | Relevance | Creativity | Consumer Processing Variables | Consumer Response Variables | Kreativität | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972262920926074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287409