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Effects of Technological Hierarchy on Brand Extension Evaluations
Jun, Sung Youl, (1999)
Star power in the eye of the beholder: A study of the influence of stars in the movie industry
Liu, Angela, (2014)
Indirect Network Externality Effects on Product Attributes - We demonstrate that indirect network externality effect varies by product attributes, with externality-sensitive attributes gaining more from increased availability of complementary products than other attributes.
Basu, Amiya, (2003)