Monitoring segmented markets : relational and transactional perspectives
Ann H. Clarke and Per V. Freytag
| Year of publication: |
2012
|
|---|---|
| Authors: | Clarke, Ann Højbjerg ; Freytag, Per V. |
| Published in: |
Business-to-business marketing management : strategies, cases and solutions. - Bingley : Emerald, ISBN 978-1-78052-576-1. - 2012, p. 89-118
|
| Subject: | Marktsegmentierung | Market segmentation | Theorie | Theory | Transaktionskosten | Transaction costs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009532787