Mood and social presence on consumer purchase behaviour in C2C E-commerce in Chinese culture

Hanpeng Zhang; Yong Lu; Xiaoli Shi; Zongming Tang; Zhijian Zhao

Year of publication:	2012
Authors:	Zhang, Hanpeng ; Lu, Yong ; Shi, Xiaoli ; Tang, Zongming ; Zhao, Zhijian
Published in:	Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 22.2012, 3, p. 143-154
Subject:	Mood \| Social presence \| National culture \| Perceived benefit \| Perceived risk \| Purchase intention \| Konsumentenverhalten \| Consumer behaviour \| China \| Nationalkultur \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing \| Social Web \| Social web \| Emotion \| Risikopräferenz \| Risk attitude \| Soziale Werte \| Social values

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10009657261

A service of the