More ads, more revs? : is there a media bias in the likelihood to be reviewed?

Ralf Dewenter; Ulrich Heimeshoff

This note analyzes the existence of a possible media bias by determining the impact of automobile manufactures' advertisements on the probability that German car magazines review their products. By accounting for possible endogeneity, we find a positive impact of advertising volumes on test probability.

Year of publication:	2012
Authors:	Dewenter, Ralf ; Heimeshoff, Ulrich
Publisher:	Düsseldorf : DICE
Subject:	Kfz-Industrie \| Automotive industry \| Printwerbung \| Print advertising \| Spezialzeitschrift \| Special interest magazine \| Produkttest \| Product testing \| Systematischer Fehler \| Bias \| Schätzung \| Estimation \| Deutschland \| Germany

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