More mutter about clutter : extending empirical generalizations to Facebook
Karen Nelson-Field; Erica Riebe; Byron Sharp
| Year of publication: |
2013
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|---|---|
| Authors: | Nelson-Field, Karen ; Riebe, Erica ; Sharp, Byron |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 2, p. 186-191
|
| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Preisstreuung | Price dispersion | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009778465