Motivation-based segmentation in the cruise industry : an exploratory study
Giovanni Satta, Francesco Parola, Lara Penco, Luca Persico, Enrico Musso
| Year of publication: |
2016
|
|---|---|
| Authors: | Satta, Giovanni ; Parola, Francesco ; Penco, Lara ; Persico, Luca ; Musso, Enrico |
| Published in: |
International journal of transport economics. - Pisa [u.a.] : Serra, ISSN 0303-5247, ZDB-ID 165281-3. - Vol. 43.2016, 1/2, p. 155-184
|
| Subject: | cruise tourism | motivation | segmentation | on-line survey | hierarchical cluster analysis | Kreuzfahrt | Cruise | Clusteranalyse | Cluster analysis | Marktsegmentierung | Market segmentation | Urlaubsverhalten | Holiday behaviour | Motivation | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011559467