Motivational determinants of digital ticketing : the mediating effect of service satisfaction and the moderating effect of psychological discomfort
Year of publication: |
2022
|
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Authors: | Kim, Sanghoon ; Yu, Ho Yeol ; Lee, Hyun-Woo |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 2, p. 326-345
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Subject: | Digital ticketing | Motivation | Psychological discomfort | Self-service technology | Service satisfaction | UTAUT | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Selbstbedienung | Self-service | Arbeitszufriedenheit | Job satisfaction | Konsumentenverhalten | Consumer behaviour |
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