Motivations for customer revisit behavior in online review comments : analyzing the role of user experience using big data approaches
Eunil Park
| Year of publication: |
2019
|
|---|---|
| Authors: | Park, Eunil |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 14-18
|
| Subject: | customer revisit | User experience | Revisit | Satisfaction | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Big Data | Big data | Social Web | Social web | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Data Mining | Data mining | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.05.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012114925