Multi-criteria decision making in marketing by using fuzzy rough set
Year of publication: |
[2017]
|
---|---|
Authors: | Das, Tapan Kumar |
Published in: |
Handbook of research on intelligent techniques and modeling applications in marketing analytics. - Hershey, Pa. : IGI Global, Business Science Reference, ISBN 978-1-5225-0997-4. - 2017, p. 100-118
|
Subject: | Marketing | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Fuzzy-Set-Theorie | Fuzzy sets |
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