Multichannel consumer behaviors in the mobile environment : using fsQCA and discriminant analysis to understand webrooming motivations
Susana Santos, Helena Martins Gonçalves
| Year of publication: |
2019
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|---|---|
| Authors: | Santos, Susana ; Gonc̦alves, Helena Martins |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 757-766
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| Subject: | Multichannel consumer behavior | Webrooming | Mobile | Motivations | fsQCA | Discriminant analysis | Konsumentenverhalten | Consumer behaviour | Motivation | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.12.069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103584