Multichannel versus pure e-tailers in Korea : evaluation of online store attributes and their impacts on e-loyalty
Byoungho Jin and Jiyoung Kim
| Year of publication: |
2010
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|---|---|
| Authors: | Jin, Byoungho ; Kim, Jiyoung |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 20.2010, 2, p. 217-236
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| Subject: | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003977718