Multiple orientations for the conduct of marketing research : an analysis of the academic/practioner distinction
David Brinberg and Elizabeth C. Hirschman
| Year of publication: |
2007
|
|---|---|
| Authors: | Brinberg, David ; Hirschman, Elizabeth Caldwell |
| Published in: |
Fundamentals of marketing research ; Vol. 1. - Los Angeles, Calif. [u.a.] : SAGE. - 2007, p. 46-66
|
| Subject: | Marktforschung | Market research | Marketingtheorie | Marketing theory | Theorie-Praxis-Verhältnis | Theory-practice divide |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003538136