Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Nathaniel D. Line, Rodney C. Runyan, Tracy Gonzalez-Padron
| Year of publication: |
2019
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|---|---|
| Authors: | Line, Nathaniel D. ; Runyan, Rodney C. ; Gonzalez-Padron, Tracy |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 9.2019, 1/2, p. 42-60
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| Subject: | Market orientation | Service-dominant logic | Stakeholder theory | Stakeholder marketing | Shared value | Stakeholder | Service-Dominant Logic | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-018-0125-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012113566