Multiplicative versus additive models in measuring service quality

Sang-June Park, Youjae Yi and Yeong-Ran Lee

Year of publication:	2023
Authors:	Park, Sang-June ; Yi, Youjae ; Lee, Yeong-Ran
Subject:	additive models \| multiplicative models \| sensitivity \| service quality \| SERVPERF \| SERVQUAL \| Dienstleistungsqualität \| Service quality \| Messung \| Measurement \| Theorie \| Theory

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