My identity is my membership: A longitudinal explanation of online brand community members’ behavioral characteristics
| Year of publication: |
2011
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|---|---|
| Authors: | Wang, Yong J ; Butt, Osama J ; Wei, Jie |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2011, 1 (27.9.), p. 45-57
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