Negative customer engagement behaviour in a service context

Diem Khac Xuan Do and Jana Lay-Hwa Bowden

Year of publication:	2025
Authors:	Diem Khac Xuan Do ; Bowden, Jana
Subject:	complaining \| Disengagement \| emerging markets \| negative customer engagement \| negative word-of-mouth \| switching \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Virales Marketing \| Viral marketing \| Schwellenländer \| Emerging economies \| Beschwerdemanagement \| Complaint management \| Dienstleistungsqualität \| Service quality \| Kundenintegration \| Customer integration

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