Negative customer engagement behaviour : the interplay of intensity and valence in online networks
Jaylan Azer and Matthew Alexander
| Year of publication: |
2020
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| Authors: | Azer, Jaylan ; Alexander, Matthew |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 3/4, p. 361-383
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| Subject: | Customer engagement behaviour | digital social networks | E-WoM | experiments | negative influence | number of reviews | online reviews | valence of reviews | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Online-Handel | Online retailing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1735488 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012249034