Negative eWOM and perceived credibility : a potent mix in consumer relationships
Ernest Emeka Izogo, Chanaka Jayawardhena, Heikki Karjaluoto
| Year of publication: |
2023
|
|---|---|
| Authors: | Izogo, Ernest ; Jayawardhena, Chanaka ; Karjaluoto, Heikki |
| Subject: | Elaboration likelihood model | EWOM | Online shopping experience | Perceived credibility | Relationship quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Glaubwürdigkeit | Credibility | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-01-2022-0039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552690