Negative price-image effects of appealing store architecture : do they really exist?
Stephan Zielke; Waldemar Toporowski
| Year of publication: |
2012
|
|---|---|
| Authors: | Zielke, Stephan ; Toporowski, Waldemar |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 5, p. 510-518
|
| Subject: | Einzelhandel | Retail trade | Architektur | Architecture | Preisniveau | Price level | Konsumentenverhalten | Consumer behaviour | Erwartungsbildung | Expectation formation |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009613737