Neural correlates of sensory-enabling presentation : an fMRI study of image zooming and rotation video effects on line apparel shopping

Tun-Min (Catherine) Jai, Michael W. O'Boyle and Dan Fang

Year of publication:	2014
Authors:	Jai, Tun-Min ; O'Boyle, Michael W. ; Fang, Dan
Published in:	Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 13.2014, 5, p. 342-350
Subject:	Kaufentscheidung \| Purchase decision \| Kognition \| Cognition \| Emotion \| Werbewirkung \| Advertising effects \| Neuromarketing \| Digitale Dienste \| Web-based service \| USA \| United States

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