New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Philipp "Phil" Klaus
| Year of publication: |
2013
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|---|---|
| Authors: | Klaus, Philipp |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 55.2013, 6, p. 829-850
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| Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Vertriebsweg | Distribution channel | Marktforschung | Market research | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230201