New models of strategic customers in the age of omnichannel retailing
Fei Gao and Xuanming Su
| Year of publication: |
2020
|
|---|---|
| Authors: | Gao, Fei ; Su, Xuanming |
| Published in: |
Channel strategies and marketing mix in a connected world. - Cham, Switzerland : Springer, ISBN 978-3-030-31732-4. - 2020, p. 147-164
|
| Subject: | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenanalyse | Customer analysis | Marketingmanagement | Marketing management |