New product adoption in social networks : why direction matters
Oliver Hinz; Christian Schulze; Carsten Takac
| Year of publication: |
2014
|
|---|---|
| Authors: | Hinz, Oliver ; Schulze, Christian ; Takac, Carsten |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 1, p. 2836-2844
|
| Subject: | Social network analysis | Social contagion | Diffusion | Directed networks | Undirected networks | Soziales Netzwerk | Social network | Innovationsdiffusion | Innovation diffusion | Social Web | Social web | Netzwerk | Network | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010235309