New team, new fans : a longitudinal examination of team identification as a driver of university identification
Matthew Katz (University of Massachusetts Amherst), Bob Heere (University of South Carolina)
| Year of publication: |
March 2016
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| Authors: | Katz, Matthew ; Heere, Bob |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 2, p. 135-148
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| Subject: | fan identification | social identity theory | intercollegiate athletics | Arbeitsgruppe | Team | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Persönlichkeitspsychologie | Personality psychology | Hochschule | Higher education institution | Sportorganisation | Sport organization | Profisport | Professional sports | Fußball | Football | Sozialpsychologie | Social psychology | Sport | Sports | Ballsport | Ball game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2014-0258 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489221