Non-linear relationship between industrial service offering and sales growth : the moderating role of network capabilities
Marko Kohtamäki; Jukka Partanen; Vinit Parida; Joakim Wincent
| Year of publication: |
2013
|
|---|---|
| Authors: | Kohtamäki, Marko ; Partanen, Jukka ; Parida, Vinit ; Wincent, Joakim |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 8, p. 1374-1385
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| Subject: | Industrial service offering | Industrial service business | Network capabilities | Alliance capability | Firm sales performance | Unternehmensnetzwerk | Business network | Leistungsbündel | Bundling strategy | Industrie | Manufacturing industries | B-to-B-Marketing | Business-to-business marketing | Dienstleistungssektor | Service industry | Dynamische Kompetenzen | Dynamic capabilities | Strategische Allianz | Strategic alliance | Lieferantenmanagement | Supplier relationship management | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227738