Nonprofit organizations, social media, and trust : how self-congruence can help organizations choose the right social media endorsers
Year of publication: |
2023
|
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Authors: | Zogaj, Adnan |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 35.2023, 5, p. 568-588
|
Subject: | benevolence | competence | Self-congruence | social media | trust | Social Web | Social web | Nonprofit-Organisation | Nonprofit organization | Vertrauen | Confidence | Online-Marketing | Internet marketing | Verhalten in Organisationen | Organizational behaviour |
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