Nostalgia beats the wow-effect : inspiration, awe and meaningful associations in augmented reality marketing

Chris Hinsch, Reto Felix, Philipp A. Rauschnabel

Year of publication:	2020
Authors:	Hinsch, Christian ; Felix, Reto ; Rauschnabel, Philipp A.
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-11
Subject:	AR \| Augmented reality marketing \| Awe \| Inspiration \| Nostalgia \| Wow-effect

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