Note: a new approach to the modeling of spatially dependent and heterogeneous geographical regions
Sunghoon Kim, Wayne S. DeSarbo, Won Chang
| Alternative title: | A new approach to the modeling of spatially dependent and heterogeneous geographical regions |
|---|---|
| Year of publication: |
2021
|
| Authors: | Kim, Sunghoon ; DeSarbo, Wayne ; Chang, Won |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 3, p. 792-803
|
| Subject: | Bayes Hierarchical Model | Customer Service/ Satisfaction | Geographically Varying Coefficients | Marketing Research | Spatial Heterogeneity | Räumliche Verteilung | Spatial distribution | Marktforschung | Market research | Regionalökonomik | Regional economics | Theorie | Theory | Modellierung | Scientific modelling | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2020.11.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012939504