Novelty effects in augmented reality advertising environments : the influence of exposure time and self-efficacy
Toby Hopp and Harsha Gangadharbatla
| Year of publication: |
2016
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|---|---|
| Authors: | Hopp, Toby ; Gangadharbatla, Harsha |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 37.2016, 2, p. 113-130
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| Subject: | Virtuelle Realität | Virtual reality | Werbewirkung | Advertising effects | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10641734.2016.1171179 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011529745