Observing discussion forums and product innovation : a way to create consumer value ; case heart-rate monitors
Piia Haavisto
| Year of publication: |
2014
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|---|---|
| Authors: | Haavisto, Piia |
| Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 34.2014, 4, p. 215-222
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| Subject: | Product innovation | Discussion forums | Social media | Consumer value | Social Web | Social web | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399492