On the evaluation of product customization strategies in a vertically differentiated market
| Year of publication: |
2013
|
|---|---|
| Authors: | Wong, Hartanto ; Lesmono, Dharma |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 10925260. - Vol. 144.2013, 1, p. 105-117
|