On the go : how mobile shopping affects customer puchase behavior
Rebecca Jen-Hui Wang; Edward C. Malthouse; Lakshman Krishnamurthi
| Year of publication: |
2015
|
|---|---|
| Authors: | Wang, Rebecca Jen-Hui ; Malthouse, Edward C. ; Krishnamurthi, Lakshman |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 2, p. 217-234
|
| Subject: | Mobile shopping adoption | Online grocery retail | Habitual purchases | Propensity score | Beta regression | Survival analysis | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Lebensmitteleinzelhandel | Food retailing | Regressionsanalyse | Regression analysis | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011308947