Online behavioral targeting : are knowledgeable consumers willing to sell their privacy?

H. Li, A. Nill

Year of publication:	2020
Authors:	Li, Herman ; Nill, Alexander F.
Subject:	Consumer privacy \| Online behavioral targeting \| Online behavioral advertising \| New media \| Big data \| Ethics \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Datenschutz \| Data protection \| Online-Handel \| Online retailing \| Social Web \| Social web \| Kundenanalyse \| Customer analysis \| Zielgruppe \| Target group \| Big Data

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