Online consumption motivations : an integrated theoretical delimitation and refinement based on qualitative analyses
Francisco J. Martínez-López, Cintia Pla-García, Juan Carlos Gázquez-Abad and Imma Rodríguez-Ardura
| Year of publication: |
2014
|
|---|---|
| Authors: | Martínez-López, Francisco J. ; Pla-García, Cintia ; Gázquez-Abad, Juan Carlos ; Rodríguez-Ardura, Imma |
| Published in: |
Handbook of strategic e-business management. - Berlin : Springer, ISBN 3-642-39746-8. - 2014, p. 347-370
|
| Subject: | Online-Handel | Online retailing | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234042