Online gamers' preferences for online game charging mechanisms : the effect of exploration motivation
Year of publication: |
2015
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Authors: | Tseng, Fan-Chen ; Teng, Ching-I |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 11.2015, 1, p. 23-34
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Subject: | Charging Mechanism | Exploration Motivation | Online Game | Virtual Item | Computerspiel | Video game | Motivation | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing |
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