Online grocery shoppers according to their typical shopping style : a cluster analysis
Year of publication: |
2024
|
---|---|
Authors: | Eriksson, Niklas ; Stenius, Minna |
Subject: | cluster analysis | consumer behavior | electronic commerce | Grocery shopping | market segmentation | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Lebensmitteleinzelhandel | Food retailing | Marktsegmentierung | Market segmentation | Lebensmittelhandel | Food trade | Einkaufsverhalten | Shopping behaviour |
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