Online Impulse Buying and Cognitive Dissonance : Examining the Effect of Mood on Consumer Behaviour

by Giovanni Mattia, Alessio Di Leo, Ludovica Principato

1. Introduction -- 2. The impulse buying -- 3. The cognitive dissonance -- 4. The affect state -- 5. Measuring the constructs of impulse buying, cognitive dissonance and affect state -- 6. On-line consumer behavior and technology acceptance models -- 7. Drivers for on-line impulse purchases of highly symbolic products -- 8. Pc-based versus mobile-based on-line shopping -- 9. Millennials and on-line shopping: the case of smartphones -- 10. The study. .

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Year of publication:	2021 ; 1st ed. 2021.
Authors:	Mattia, Giovanni ; Di Leo, Alessio ; Principato, Ludovica
Publisher:	2021.: Cham : Springer International Publishing 2021.: Cham : Imprint: Palgrave Macmillan
Subject:	Konsumentenverhalten \| Consumer behaviour \| Distanzhandel \| Distance selling \| Einkaufsverhalten \| Shopping behaviour \| Kognition \| Cognition

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Erscheint auch als (Druck-Ausgabe):

Mattia, Giovanni. Online impulse buying and cognitive dissonance. - Cham, Switzerland : Palgrave Macmillan, 2021. - xi, 99 Seiten

Persistent link: https://www.econbiz.de/10012439959