Online information sources used in hotel bookings : examining relevance and recall
Year of publication: |
April 2016
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Authors: | Murphy, Hilary Catherine ; Chen, Meng-Mei |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 55.2016, 4, p. 523-536
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Subject: | hotel booking | social media | recall | relevance | information sources | Hotellerie | Hotel industry | Social Web | Social web | Online-Marketing | Internet marketing | Informationsverhalten | Information behaviour |
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