Online relationship quality : scale development and initial testing

Isabelle Brun; Lova Rajaobelina; Ricard Line

Year of publication:	2014
Authors:	Brun, Isabelle ; Rajaobelina, Lova ; Line, Ricard
Published in:	The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 1, p. 5-27
Subject:	E-banking \| Relationship marketing \| Measurement scale \| Online relationship quality \| Beziehungsmarketing \| Electronic Banking \| Electronic banking \| Messung \| Measurement \| Electronic Commerce \| E-commerce \| Dienstleistungsqualität \| Service quality \| Vertrauen \| Confidence \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Lieferantenmanagement \| Supplier relationship management

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