Online social gambling and its implications for the study of marketing communications
Year of publication: |
2015
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Authors: | Ozuem, Wilson ; Prasad, Jason |
Published in: |
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 2160-9802, ZDB-ID 2674414-4. - Vol. 4.2015, 3, p. 22-50
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Subject: | Consumer Behaviour | Marketing Strategies | New Business Models | Online Gaming | Social Gaming | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Computerspiel | Video game | Geschäftsmodell | Business model | Glücksspiel | Gambling | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
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