OnlineAdFOMO as a new avenue for digital promotion : index development and validation
Avneet Kaur Puri and Tejinderpal Singh
| Year of publication: |
2025
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|---|---|
| Authors: | Puri, Avneet Kaur ; Tejinderpal Singh |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 31.2025, 3, p. 456-484
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| Subject: | fear of missing out | FOMO | index construction | formative index | FOMO index | online FOMO |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2025.2466596 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015339344