Optimal keyword bidding in search-based advertising with target exposure levels

B. Selçuk; Ö. Özlük

Year of publication:	2013
Authors:	Selçuk, Barış ; Özlük, Özgür
Published in:	European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 226.2013, 1 (01.04.), p. 163-172
Subject:	Werbung \| Advertising \| Auktionstheorie \| Auction theory \| Online-Marketing \| Internet marketing \| Werbewirkung \| Advertising effects

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