Optimal pricing of two successive-generation products with trade-in options under uncertainty
Rui Yin and Hongmin Li (Department of Supply Chain Management, W. P. Carey School of Business, Arizona State Univiversity, Tempe), Christopher S. Tang (UCLA Anderson of Management, University of California, Los Angeles, CA)
| Year of publication: |
June 2015
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|---|---|
| Authors: | Yin, Rui ; Li, Hongmin ; Tang, Christopher S. |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 46.2015, 3, p. 565-595
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| Subject: | Consumer Behavior | Decision Analysis | Marketing and Manufacturing Interfaces | Pricing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Theorie | Theory | Marketing | Risiko | Risk |