Optimal trade-in strategy of business-to-consumer platform with dual-format retailing model
Kaiying Cao, Xiaoyan Xu, Yiwen Bian, Yanhong Sun
| Year of publication: |
January 2019
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|---|---|
| Authors: | Cao, Kaiying ; Xu, Xiaoyan ; Bian, Yiwen ; Sun, Yanhong |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 82.2018, p. 181-192
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| Subject: | Trade-in strategy | B2C platform | Dual-format retailing model | Sales efforts | Einzelhandel | Retail trade | Digitale Plattform | Digital platform | Theorie | Theory | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy | Netzwerkökonomik | Network economics | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2018.01.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011937786