Optimal trade-in strategy of business-to-consumer platform with dual-format retailing model
Year of publication: |
January 2019
|
---|---|
Authors: | Cao, Kaiying ; Xu, Xiaoyan ; Bian, Yiwen ; Sun, Yanhong |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 82.2018, p. 181-192
|
Subject: | Trade-in strategy | B2C platform | Dual-format retailing model | Sales efforts | Einzelhandel | Retail trade | Theorie | Theory | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Preismanagement | Pricing strategy | Beziehungsmarketing | Relationship marketing |
-
Wholesale pricing or agency pricing on online retail platforms : the effects of customer loyalty
Chen, Lin, (2018)
-
"Ship-from-store" strategy in platform retailing
He, Yi, (2021)
-
The limits of marketplace fee discrimination
Tremblay, Mark J., (2021)
- More ...
-
Service outsourcing under co-opetition and information asymmetry
Xu, Xiaoyan, (2017)
-
Optimal extended warranty strategy : uniform or nonuniform pricing?
Zheng, Bin, (2018)
-
Optimal extended warranty strategy : offering trade-in service or not?
Bian, Yiwen, (2019)
- More ...