Optimising allocation of marketing resources among offline channel retailers : a bi-clustering-based model
Jin Xiao, Yuxi Li, Yuhang Tian, Xiaoyi Jiang, Yuan Wang, Shouyang Wang
| Year of publication: |
2025
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|---|---|
| Authors: | Xiao, Jin ; Li, Yuxi ; Tian, Yuhang ; Jiang, Xiaoyi ; Wang, Yuan ; Wang, Shouyang |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 186.2025, Art.-No. 114914, p. 1-16
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| Subject: | Allocation of marketing resources | Bi-clustering | Market segmentation | Operational research in marketing | Retailer level | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Marktsegmentierung | Operations Research | Operations research | Vertriebsweg | Distribution channel | Vertriebskosten | Distribution costs |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114914 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015149286